Does it spell outbound marketing or out-of-date marketing?

The inbound marketing made the outbound like the old man that tries to tell you an unamusing story, no matter how you tried to convince him that you don’t need it. You may need to know the differences but I’m here to compare concepts. Returning to the “story” part. If you’re promoting your brand or […]

5 Tips to work from home during COVID-19

After the recent outbreak of Coronavirus (COVID-19) worldwide, the World Health Organization advised staying at home to stop the spread of the virus, and it has become our responsibility to help stop the spread of the virus. But most of us can’t afford to stay at home without work, so we need to work from […]

Who is Interface Agency?

We thought it was time we told you who we are and what we do. Interface is a marketing agency located in Alexandria and was founded in 2014. But what is the idea behind Interface? The idea behind Interface is to help businesses to market their products or services, move their brand position forward and […]

How to Create a Website that Converts

The first thing people see when they visit your website is the homepage. That’s why you’ll need to leave an impression. It takes a lot of time and effort to improve your SEO ranking and drive more traffic to your website. In order to create a website that converts, you need to analyze your homepage. […]

Social Media Trends for 2020

It’s no doubt that Social Media has become an important part of people’s lives and daily routine.  Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. Given this, businesses and marketers invaded social platforms in the hope of connecting with their […]

Social Media Metrics you should be Tracking

Social media metrics are your chance to demonstrate the value of your work and the impact of the decisions you’ve made. As a creator, you would want to know how your content was received and acted upon. So, here are the most important social media metrics you should be tracking. Reach One item you should […]

The Importance of a LinkedIn Marketing Strategy

Unlike other social networking sites such as Facebook and Instagram, LinkedIn offers precious opportunities for B2B marketers. LinkedIn marketing strategy is crucial for the success of your business. It can help you build brand awareness, increase website traffic, generate quality leads, and much more. To promote your brand on LinkedIn you need a set of […]

SEO Checklist for your Website

If you’re looking for better ways to improve your SEO, this checklist is for you. Here, you will know the SEO fundamentals and the tools you’ll need to rank in search engines. Setup Google Analytics Google Analytics is a free tool from Google and it is the best way to see how people find (and […]

ATL, BTL and TTL Advertising

ATL (above the line) and BTL (below the line) are two terms often used every day in the field of media buying and advertising and people tend to get confused about them. So, to start off, here are quick definitions of ATL, BTL and TTL marketing: ATL marketing definition: above-the-line marketing – widespread brand-building advertising. […]

How to Drive Traffic to your Website

First, let’s say why more website traffic is important? It’s an indicator of your business growth and it helps in: Knowing how efficient your marketing is going. Improving your SEO. Increasing leads and conversions. Gathering insights about your audience to make decisions. So, there are several ways to increase website traffic for free: 1. Doing […]