- December 18, 2019
SEO Checklist for your Website
If you’re looking for better ways to improve your SEO, this checklist is for you. Here, you will know the SEO fundamentals and the tools you’ll need to rank in search engines.
- Setup Google Analytics
Google Analytics is a free tool from Google and it is the best way to see how people find (and use) your site.
It has so many features, like:
- See how much traffic you get from Google
- Find the pages on your site that bring you the most traffic
- See if your traffic is increasing (and by how much)
- Identify other sites and search engines that send you traffic
- Your average bounce rate, page views, and time on site
To install it, sign up and paste the supplied tracking code into your website.
2. Install Google Search Console
Google Search Console is also a free tool from Google. It is very powerful regarding tracking your site’s performance in Google search.
Its useful features include:
- See which keywords bring you the most traffic
- Submit a sitemap
- Fix website errors
- Receive messages from the Google search team
- And lots more.
Pro Tip: Connect Google Analytics with the Google Search Console to see Search Console data in Analytics.
3. Install Yoast SEO (WordPress Users Only)
Yoast SEO is the most popular, free SEO plugin. It makes the optimization of your WordPress site for search engines so easy.
It also helps you in creating a sitemap and robots.txt file.
Pro Tip: Check to see if you already have a robots.txt file on your site by navigating to yourdomain.com/robots.txt.
Keyword Research Checklist
You will need to know what people are searching for and optimize your content for search engines.
- Find Solid Keywords in The Google Keyword Planner
The Google Keyword Planner is Google’s official keyword research tool. It’s technically designed for Google AdWords, so it’s still very useful for SEO keyword research.
- Discover Long Tail Keywords With “Google Suggest”
Type a keyword into Google and wait for the suggestions to show to check out the keywords that Google shows you.
Pro Tip: Check out Keywordtool.io. This tool collects Google Suggest keywords, which makes this process much easier.
- Identify Low Competition Keywords with KWFinder
This tool gives you so many data on each keyword, such as:
- Search volume
- Keyword difficulty
- Estimated visits
On-Page SEO Checklist
Now, let’s optimize the content on your page using on-page SEO.
- Use short, descriptive URLs
Short URLs rank best according to a recent analysis. Also, make your URL descriptive of the page’s content.
- Write an interesting title tag and description
Add your target keyword to your title tag and meta description. This will give your page higher rankings.
- Use your Keyword in H1, H2 or H3 Tags
Make sure to include your keyword in H1, H2 or H3 tags. In addition, include your keyword in the first 150 words of your content.
- Optimize your Images
Optimizing your image alt text is crucial as Google can’t read images.
- Use Synonyms
Instead of repeating the same word so many times, you can use synonyms
- Use External and Internal Links
These links prove your credibility and show Google that your content is trustworthy.
These are some tips to optimize your content for high ranking:
- Focus on Readability
No one likes reading giant walls of text. So, it is better to break down the content into readable pieces and to Use short sentences and paragraphs. This helps to increase your rank.
- Use Schema Markup
Schema markup helps search engines understand your content better. Schema can help your rankings. Google’s Structured Data Testing is a tool that can help you implement schema.
- Cover Your Page’s Topic In-Depth
Covering an entire topic in-depth helps rank you better. So, when you create content, make sure to cover everything.
Technical SEO Checklist
Technical SEO can control your ranking, so you need to follow this checklist:
- Identify Crawl Errors. Crawl errors mean that Google is having trouble viewing the content on your site. Therefore, they won’t rank it. You can easily find Crawl Errors in the Google Search Console’s “Coverage” report.
- Make Sure Your Site is Mobile-Friendly. If your site isn’t mobile-optimized, it’s not going to rank very well. Google’s Mobile-Friendly Test can determine if your site is mobile friendly.
- Secure Your Site With HTTPS. HTTPS is a confirmed Google ranking signal. So, it’s obvious that it’s very important to set up your website with HTTPS.
- Check Your Site’s Loading Speed. PageSpeed Insights is a free tool that lets you know how quickly your site loads for desktop and mobile users.
That was a detailed checklist, as much as possible, to reach the maximum optimization for your website.
At Interface Agency we will take care of your website’s SEO and help improve its ranking.