Social Media Trends for 2020

It’s no doubt that Social Media has become an important part of people’s lives and daily routine.  Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.

Given this, businesses and marketers invaded social platforms in the hope of connecting with their target customers. And this made it so difficult to compete and stand out unless you have a clear social media marketing strategy.

That’s why you will need to be updated on the latest social media trends to make you stand out in the crowd.

Here are some social media trends you’ll need to be aware of:

Ephemeral Content Will Keep Getting Popular

Ephemeral content is something that is available only for a short duration and disappears afterward. Such as Instagram and Snapchat Stories.

Due to people’s short attention spans, content formats like Stories have become popular.

They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another.

A study suggests that brands post a Story once in four days and this proves the point that these are getting more and more popular.

Niche Social Platforms Will Perform Well

Facebook and Instagram are known to be the largest and most popular platforms. However, in recent years, several other niche social media platforms have significantly risen to fame. TikTok, for example, is a platform that started in 2016 and immediately gained popularity among youth. B2B companies prefer LinkedIn for their social media initiatives, while the gaming community turns to Twitch.

As we can see there are several alternative social media platforms that are gaining popularity and will continue doing so in 2020.

Instagram Will Remove Likes

Instagram has recently tested removing likes numbers in a beta test and may soon apply this change globally. They say the reason for this is that likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health.

On the other hand, this will affect influencer marketing. Brands pay enormous sums of money to influencers to promote their products. In fact, influencer marketing has become so popular that brands are moving away from traditional marketing methods like advertising.

If Instagram removes likes then brands won’t be able to measure the direct impact of their campaigns. This might encourage some brands to invest in Instagram Ads as they can easily track the ROI for those.

Social Commerce Will Expand

Social media platforms like Instagram, Pinterest, and Facebook have long been used by brands to sell their products, and this trend is only going to get stronger.

Social commerce is on its way to becoming a mainstream retail channel like websites and offline stores. This trend will strengthen further with more and more social networks introducing pro-selling features like shoppable posts.

Social networks are continuously evolving to become retail platforms. Brands and marketers will use social commerce in their sales strategies.

Here at Interface Agency, we provide e-commerce web design.

Video Content Will Dominate

Video content is one of the most engaging forms of content and will soon dominate social media over other content types. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are the future of social media content.

If you’re not currently creating videos, it is time that you include it in your content strategy. In the near future, videos will dominate social media and anyone who doesn’t realize that will have a tough time.

You can start by adding Stories to your social media content for advertisements. You can also add videos to your social media posts.

Increase in the Use of Social Media for Customer Service

Social media has traditionally been a place for people to connect with their social networks and share photos and videos, but now it’s so much more than just that. It has become a retail platform, a product discovery platform, and now, even a customer service channel.

This transition happened as a lot of customers tried to reach out to brands on social media. This may be because of a lack of response on other channels or just because it was a more direct way to reach the brands.

The brands then started responding to such messages and directing those customers to the right channels.

Social Media has become a significant enough customer service channel for brands to recognize it as one.

The Rise of Social Media Communities

Social media communities are basically social groups that are created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests.

Many brands use social media groups such as Facebook groups to bring all of their existing and prospective customers together and engage with them in a meaningful way. Group members can discuss various topics, share their experiences, and seek solutions to their challenges.

Brands can use these groups to launch new products, seek customer feedback, and gain valuable customer insights.

These are some of the trends that will be dominating social media in 2020. Make maximum use of these trends to stay ahead of your competitors.

At Interface we are always on track of what is new on social media. Check out our services here.

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