Who is Interface Agency?

We thought it was time we told you who we are and what we do. Interface is a marketing agency located in Alexandria and was founded in 2014. But what is the idea behind Interface? The idea behind Interface is to help businesses to market their products or services, move their brand position forward and […]

Social Media Trends for 2020

It’s no doubt that Social Media has become an important part of people’s lives and daily routine.  Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. Given this, businesses and marketers invaded social platforms in the hope of connecting with their […]

Social Media Metrics you should be Tracking

Social media metrics are your chance to demonstrate the value of your work and the impact of the decisions you’ve made. As a creator, you would want to know how your content was received and acted upon. So, here are the most important social media metrics you should be tracking. Reach One item you should […]

The Importance of a LinkedIn Marketing Strategy

Unlike other social networking sites such as Facebook and Instagram, LinkedIn offers precious opportunities for B2B marketers. LinkedIn marketing strategy is crucial for the success of your business. It can help you build brand awareness, increase website traffic, generate quality leads, and much more. To promote your brand on LinkedIn you need a set of […]

SEO Checklist for your Website

If you’re looking for better ways to improve your SEO, this checklist is for you. Here, you will know the SEO fundamentals and the tools you’ll need to rank in search engines. Setup Google Analytics Google Analytics is a free tool from Google and it is the best way to see how people find (and […]

ATL, BTL and TTL Advertising

ATL (above the line) and BTL (below the line) are two terms often used every day in the field of media buying and advertising and people tend to get confused about them. So, to start off, here are quick definitions of ATL, BTL and TTL marketing: ATL marketing definition: above-the-line marketing – widespread brand-building advertising. […]

Does it spell outbound marketing or out-of-date marketing?

The inbound marketing made the outbound like the old man that tries to tell you an unamusing story, no matter how you tried to convince him that you don’t need it. You may need to know the differences but I’m here to compare concepts. Returning to the “story” part. If you’re promoting your brand or […]


Looking around online channels, we find that most of the content and ads online are on social media, videos or even online banners that appear on websites. This can make us believe that blogging is old fashioned maybe even gone extinct. But is that true? That belief is actually not right. According to studies, blogging […]

Why is Social Media Good for your Business?

Let’s start with one simple fact, your business no matter how big it is needs a social media presence, to increase your brand awareness while spreading it among your Audience and customers. Social Platforms are useful and have many tools to help you implement your Marketing Plans whether to increase awareness on your brand or […]