The first thing people see when they visit your website is the homepage. That’s why you’ll need to leave an impression.
In order to create a website that converts, you need to analyze your homepage. Focusing on the design of your homepage pays off.
These following tips will help in increasing your homepage conversion rate.
Keep it Simple
Keeping it simple brings more conversion. Some websites put a lot of information in a small space on their homepage. It’s fine to include any information on your website, but not all of them on your homepage.
Here’s an example from our website
As you can see the homepage is so simple and effective at the same time.
Focus on Speed
Speed is an important aspect of increasing conversion rates. If your website loads slowly, this will put your conversions to the ground.
With today’s fast digital age, people are getting more impatient. So, if your page doesn’t load fast, the bounce rate is likely to increase.
If you have a lot of images, long blocks of text, complicated menus, lots of colors, flashing lights, and other unnecessary elements, your website won’t load very quickly. And this takes us back to keeping it simple.
You’ll need to evaluate your web hosting services. It’s worth it to spend some extra money on a more expensive hosting server to ensure your website doesn’t crash or have problems loading pages, especially the homepage.
Use Quality Images
Websites without images seem plain, unattractive, and somewhat unprofessional. But that doesn’t mean you need to put as many images as possible on your homepage. You now know that this isn’t good for your homepage loading time and your conversion rates.
Make sure all your images look professional. This means that they need to be in good resolution and quality.
Put as many images as you want on your website, the idea is that not all of them to be on your homepage.
Run A/B tests
One of the best ways to figure out whether you’ve got the most optimal design for your homepage is through A/B testing.
Your conversions may have increased, you don’t know whether you’ve reached your peak yet.
A/B testing is simply running alternative versions of the same page to see which one has a higher conversion rate: 50% of your traffic sees one design, while the other 50% sees another.
It’s important you don’t change too many elements between the two versions when you run these tests. Otherwise, you won’t know which factor affected the results.
It’ll be better to change one element only, such as the call to action (CTA) button text, color, or placement.
The possibilities are nearly endless when it comes to your A/B tests. After you test one element, change something else and run another test. The tests should go on for as long as they need to until you feel your results are accurate. But be careful not to let these tests make you forget about other improvements like decreasing the loading time.
Using a Clear Call to Action
If your CTA isn’t obvious, don’t expect high conversion rates. And although it is important, many websites forget about it.
Visitors to your website won’t spend much time looking for what you want from them. If it’s not clear, they’ll move on.
Optimize your Website for Mobile Devices
Your homepage needs to be optimized for smartphones and tablets to get the most conversion rates possible.
Half of the Internet users expect your mobile website to load in less than two seconds.
Mobile optimization is important for all websites in every industry.
However, it’s even more important for e-commerce stores. That’s because the majority of online shoppers use their smartphones to shop. That’s why optimizing your homepage for mobile users needs to be a priority.
So, to summarize all of this.
Analyzing your homepage is the key to higher conversion rates. Start by simplifying the design. This will make it easier for visitors to find your CTA. This will also lower the loading time of the website.
Your homepage should have high-quality images. But not too much of them.
Run A/B tests to know the best design possible.
And finally, make sure your homepage and the rest of your website is optimized for mobile devices.
If you need help in designing your website or developing a whole new one for your business, come to Interface Agency for the best web designing service.